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Title |
Self-Presentation on the Web: Agencies Serving Abused
and Assaulted Women |
Author(s) |
Susan B. Sorenson, Rui Shi,Jingwen Zhang, and Jia Xue - Personal Name
|
Subject |
Health Care Management |
Publisher |
American Journal of Public Health |
Publishing Year |
2014 |
Specific Detail Info |
Objectives:We examined the content and usability of the Web sites of
agencies serving women victims of violence.
Methods:We entered the names of a systematic 10% sample of 3774 agencies
listed in 2 national directories into a search engine. We took (in April 2012) and
analyzed screenshots of the 261 resulting home pages and the readability of 193
home and first-level pages.
Results: Victims (94%) and donors (68%) were the primary intended audiences.
About one half used social media and one third provided cues to action. Almost
all (96.4%) of the Web pages were rated “fairly difficult” to “very confusing” to
read, and 81.4% required more than a ninth-grade education to understand.
Conclusions:The service and marketing functions were met fairly well by the
agency home pages, but usability (particularly readability and offer of a mobile
version) and efforts to increase user safety could be improved. Internet
technologies are an essential platform for public health. They are particularly
useful for reaching people with stigmatized health conditions because of the
anonymity allowed. The one third of agencies that lack a Web site will not reach
the substantial portion of the population that uses the Internet to find health
information and other resources. |
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