Engaging with the media is an important way to communicate your research to external audiences. It can help to disseminate your knowledge and ideas, stimulate debate, influence policy makers and practitioners and raise your profile as an expert in your field. This guide provides an overview of the main principles of media engagement for researchers, particularly for researchers who do not have access to support from a communications specialist.
Media Engagement Guide
Additional Content:
- Welcome to the media – these are the rules. – Media and Public Affairs Manager at the Overseas Development Institute delves into the complex rules when it comes to navigating the world of media.
- Media engagement for policy advocacy: A short introduction – In this short video, Aditi Kapoor, from the Public Affairs Centre, discusses how to use media for policy advocacy.
- How to pitch to the media – A simple guide by KnowHow NonProfit on the top ten rules on how to pitch story ideas to journalists and get your organisation’s good work recognised in the press.
- The dos and don’ts of successful media engagement – Research Media outline their top tips for avoiding common pitfalls when communicating research and discuss how to optimize reach and engagement on Research to Action.
- Engaging with the media – Explore the Sustainable Development 2015 Advocacy Toolkit Mini-Site for useful tips on getting your message across to a broad audience.
- Has twitter killed the media star? (or How I stopped worrying and learned to love social media) – Head of Communications and Impact at the Institute of Development Studies, James Georgalakis, discusses the change in engaging media since the rapid growth of Twitter.
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